The shop that cannot change a price
Building a shop is the cheap part; every change after launch is where the cost lives. Why I judge a system by its tenth change, and four questions to ask first.
Blog
Journal
The setting nobody can explain
Every setting that looks odd was once a decision with a reason. The reason is the first thing lost. Why one sentence beside it is the cheapest maintenance.
The AI never knew in the first place
Why an AI tool will not know tomorrow what you explained to it today, and why a better model does not change that. One page of plain written context does.
A website for readers who are not people
AI assistants read websites on behalf of people, and some ask for Markdown over HTTP. Why answering is cheap, what llms.txt does, and what is left over.
Plan the exit before you sign up
Before I ask what a tool can do, I ask how you leave it. What the EU Data Act covers, what it does not, and four questions to ask before any new tool.
A website checklist you can run yourself
Ten things a website actually needs, each with a test you can run today yourself: on your phone, with a test enquiry, and without tracking a single visitor.